The majority of the financial presentations delivered in our industry are not actually created by the person giving the presentation. This isn’t highly unusual and is only a real problem when “Awkward memorization” presents itself. That’s a term used by one of my favorite marketers, Seth Godin. In fact, he penned a blog a while back that I thought would be worth sharing with my audience…
The spread of TED talks means that more and more people are being put on stage and told to memorize their talk.
This almost always leads to failure.
It’s not because people memorize too much, it’s because they don’t memorize enough.
Watch a great performance and you’ll see no artifacts of memorization. Instead, you will see someone speaking from the heart.
This is what it means to know something by heart.
Memorizing the words is half of it.
And woefully insuffiicient.
My suggestion: Don’t memorize your talk. Memorize your stories. Ten stories make a talk. Write yourself a simple cue card to remember each story’s name. Then tell us ten stories.
We didn’t come to hear your words. If that’s all we wanted, we could have read the memo and saved a ton of time.
Bring your heart.
So to summarize…
- Know the material (regardless of whether you created it or not)
- Tell stories. (Real ones work best.)
- Be authentic (this is one of the most important components to building a community… check this out if you want more on it.
- Bring your heart (be passionate… the audience can tell)