In this episode of 16 Ways from Sunday, Mark Mersman interviews Sangram Vajre, co-founder and Chief Evangelist of Terminus. As you’ll quickly uncover, Sangram is a marketing thought leader. He is the author of Account-Based Marketing for Dummies and is the mastermind behind the #FlipMyFunnel community.
In this episode, Sangram shares a very basic, yet profound formula for what it takes to become a category leader.
Show Notes & References
Sangram is the co-founder and Chief Evangelist of Terminus, a leader in account-based marketing that has raised over $20 million in funding. Prior to co-founding Terminus, Sangram ran marketing at Pardot through the acquisition of ExactTarget, which was then acquired by Salesforce for $2.5 billion dollars. He wrote the very first book on account-based marketing (ABM), published by Wiley. Sangram is an international speaker and host of the top 50 business podcast called #FlipMyFunnel, and has been recognized as one of the top 21 B2B Influencers in the world by DMN Network and 40 under 40 by DMNews. He is on a mission to build the largest and most engaged community of B2B professionals in the world.