Ep. 17 – William Chettle: On Brand, Experience, Persuasion, and the Little Things

Episode Summary

In this episode of 16 Ways from Sunday, Mark Mersman interviews William Chettle, the Director of Experience and Engagement for Symmetry Partners.  William is responsible for helping Symmetry and its affiliated companies build greater brand awareness, foster deeper engagement with clients and enhance their overall experience. He oversees the firm’s marketing and communications as well as practice management and events.

This episode is all about branding, development, persuasion, and the little things. Want to make big strides by doing some little things inside your practice? If so, this is the episode for you.

 

 

Show Notes & References

Biography:

In his role as Director of Experience & Engagement for Symmetry Partners, William is responsible for helping Symmetry and its affiliated companies build greater brand awareness, foster deeper engagement with clients and enhance their overall experience.  He oversees the firm’s marketing and communications, as well as practice management and events.

William has more than a quarter century of financial services experience. Previously, he headed up Marketing and Communications for Loring Ward. Prior to that, he was in charge of Brokerage Marketing for Wachovia Securities. He has also held senior positions in National Sales, Communications, and Marketing at Wachovia Securities and Prudential Securities.

William speaks and writes often on marketing, finances and investing and is the co-author of the book Legacy of Care: Providing for Your Special Needs Child Today, Tomorrow & Always as well as the upcoming 27 Principles of Investing Everyone Should Know.

 

 

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